Company Shastra – ITC Ltd.
ITC Ltd. is the largest tobacco company in India with close to 80% market share (value) in cigarettes. The inelastic nature of demand for cigarettes coupled with government regulation has enabled ITC to become a virtual monopoly and given it a moat (a strong competitive advantage). This has reflected in its financials which have been consistently high and made it one of the top performers in the FMCG sector.
The company has also diversified into other FMCG categories and businesses like Hotels and Paper and Agribusiness which could be the growth drivers in the future. However, many of these businesses are yet to turn profitable amidst intense competition in respective categories.
Considering this, should you invest in ITC Ltd.?
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23. Dec, 2011 


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