Stock Shastra #2 – Buy a wonderful business and not just a stock!
We said in Stock Shastra #1 that Investing in stocks is not rocket science, not as difficult as it has been made out to be. You don’t need to be an expert to do it. You just need to buy a great business with the mindset of an owner. Let’s see why this is important and how you can find this kind of business.
Why do you need to buy a great business?
If you are currently investing in stocks, what is the method you use to select stocks? Is it low P/E, low Price/Book Value, High Dividend yield? Or is it based on charts showing peculiar patterns? These methods are completely inadequate because they over-simplify your investing method. They don’t tell you about the earning capacity of a company – the key driver of its stock price in the long term. They may lead you to take a wrong decision. It’s [...]


12. May, 2010 


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