Stock Shastra

Investing in stocks is essential to make your money work for you! But most of us have come to regard stock investing as something best left to the “experts” to handle. We invest in mutual funds, letting fund managers make our stock investing decisions. We wholly trust the advice of our brokers and act on it. We are afraid of venturing in it on our own.
Is stock investing really as difficult as it has been made out to be?

Hero Honda Motors Ltd. is India’s most Promising and Trusted two-wheeler brand. It has maintained its position as the World’s No.1 two-wheeler company for the 9th consecutive year in 2009. It is well-poised for growth in the future due to its competitive positioning in the growing motorcycle market, a huge 59% market share and leadership position in the entry-level segment.

What makes Hero Honda the most sought after brand?
What makes it an investment-worthy company?
At its current price, what should be your investment decision?

One of my favourite questions when I meet people is this: Is your money working for “You”?

The most frequent response I get is this: ‘How can money work for me? I work for money, don’t I?’
The second kind of response I hear is: ‘Yes, but it depends…..’ When I probe more and ask: ‘Okay, it          depends on what?’, they say: ‘It depends on the share market, on the real estate market…’
And there are a third kind who say: ‘Yes, of course! I make my money work for me’
And there is a fourth lot of people, who don’t answer. When I insist that they answer, they say: ‘I don’t know!’

Where are you in this? Are you a ‘I work for money’ guy? An “It depends’ guy? An ‘Of course’ guy? Or, are you an ‘I don’t know’ guy? I don’t know about you, but when I was first asked this question [...]