How to decide whether a company is worth investing in or not?
I earlier shared my views on how to look around us for great investment worthy companies. Spotting a great company is just the first step. We also need to make sure that the company we are going to invest in is also fundamentally very strong. Before I delve into to this topic, let me share a very basic fact with all of you.
How do we make profits when we invest in a company?
Price appreciation
Dividends
Let’s take the first and the primary reason why we can profit from investing in stocks. A stocks price can rise for two reasons:
Speculation in the short term
Company performs well
We have no control over speculation. It is highly risky and a short term phenomenon, whereas in the long run, what matters is a company’s Performance. Thus, if and only if a company performs well, will the markets pay a higher amount for it. This is where the [...]
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02. Feb, 2010 


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